Cover Image of ISBN 9780470169650

Dalrymple's Sales Management : Concepts and Cases

9780470169650
0-470-16965-6

Easily accessible, real-world and practical, "Dalrymple's Sales Management 10e" by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging s