
Digital Television Strategies: Business Challenges and Opportunities (Hardcover)
A Griffiths
Palgrave MacMillan UK
9780333992951
0-333-99295-4
In Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention.
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of television, and answers many essential questions about the future of this fickle industry.
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