Cover Image of ISBN 9780333992951

Digital Television Strategies: Business Challenges and Opportunities (Hardcover)

A Griffiths
Palgrave MacMillan UK
9780333992951
0-333-99295-4

In Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention.

of television, and answers many essential questions about the future of this fickle industry.