Media, Institutions and Audiences: Key Concepts in Media Studies (Paperback)
Nick Lacey
MacMillan Education UK
9780333658703
0-333-65870-1
Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book.
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delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.
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