Cover Image of ISBN 9780230613881

The Idea Writers (Paperback)

T Iezzi; N N/A
9780230613881
0-230-61388-8

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.