Mass Communication Theory: Foundations, Ferment, and Future

Baran, Stanley J.,Davis, Dennis K.
Oxford University Press

Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations,.

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Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both social science and cultural theories.