Public Relations

Kelleher, Tom
Oxford University Press
 9780190925093
0-19-092509-4

Engagement. Conversation. Influence. Transparency. Trust. Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating.

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technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.