Digital Marketing Analytics - eBook

read more…

competitors. Its hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!Prioritizebecause you cant measure and analyze everythingUse analysis to craft experiences that profoundly reflect each customers needs, expectations, and behaviorsMeasure real digital media ROI: sales, leads, and customer satisfactionTrack the performance of all paid, earned, and owned digital channelsLeverage digital data way beyond PR and marketing: for strategic planning, product development, and HRStart optimizing digital content in real timeImplement advanced tools, processes, and algorithms for accurately measuring influenceMake the most of surveys, focus groups, and offline research synergiesFocus new marketing investments where theyll deliver the most value Identify and understand your most important audiences across the digital ecosystemChuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data