Planning, Implementing, & Evaluating Health Promotion Programs : A Primer

Professor Department of Public Health Sciences Penn State Hershey Professor Emeritus Ball State University James F McKenzie; Brad L Neiger; Rosemary Thackeray

For undergraduate courses in Health Education, Promotion, and Planning. Provide Students with the Tools They Need to Be Successful in Health Promotion Planning, Implementing, and Evaluating Health Promotion.

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Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Seventh Edition features updated information throughout, including the new Responsibilities and Competencies generated from the Health Education Specialist Practice Analysis-2015 (HESPA-2015), and reflects the latest trends in the field.