Marketing Plan Handbook (Paperback)
Marian Burk Wood
Pearson Education
9780133078350
0-13-307835-3
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the.
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only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
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