Cutlip and Center's Effective Public Relations (Paperback)
Glen M Broom; Bey-Ling Sha
9780132669153
0-13-266915-3
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how.
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social media and globalization are shaping PR.
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