Market-Based Management : Strategies for Growing Customer Value and Profitability
Roger Best
Pearson Education
9780130387752
0-13-038775-4
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies.
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play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
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