Great by Choice : Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

Jim Collins
Harper Collins

Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not?.

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Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving timesISBN13: 9780062120991Publisher: HarperBusinessPublication Year: 2011Format: HardcoverPages: 304